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WE SET OUT TO MAKE YOUR SMILE MORE PURE
Most oral care products you see in the stores are filled with synthetic ingredients, artificial colorings, artificial sweeteners like aspartame, which are toxic and harmful to the body and the planet.
Consumers are kept in the dark about the harmful ingredients they are exposing themselves and their families to. Many companies test on animals, and have no concern for the planet. Even the trending natural products are not truly free of harmful toxins like Titanium Dioxide and Sodium Lauryl Sulfate.
We knew we could do better and make it in California. So we did.