Most oral care products you see in the stores are filled with synthetic ingredients, artificial colorings, artificial sweeteners like aspartame, which are toxic and harmful to the body and the planet.

Consumers are kept in the dark about the harmful ingredients they are exposing themselves and their families to. Many companies test on animals, and have no concern for the planet. Even the trending natural products are not truly free of harmful toxins like Titanium Dioxide and Sodium Lauryl Sulfate.

We knew we could do better and make it in California. So we did.

Sustainability and Safety

Sustainability is at the core of everything we do, from our product design, to our eco-friendly office operations. We create products that are ethically sourced, free of any harmful toxic chemicals and never tested on animals. We first made the products to provide a safe alternative for our families, seeing a wide range of benefits we wanted to share with the world. We are committed to providing products that are safe and beneficial to use, because we care deeply about the health of our planet, our family’s and yours.

Our Story

As dentists and doctors, we know the difference a brighter and youthful smile can make. Your smile is the first thing people notice about you, if you want to look younger and healthier your smile is a great place to start. We saw the difference in how our patients felt after they left our dentist chairs and wanted to share the same feeling with the world. We want to make the same clinical strength results found in the dentist’s office accessible at home. We built this dream brand on a vision to create a happier world and one smile at a time.


American Made

We are proud to make our products in California. Creating all of our products locally allows us to produce the highest quality products under our care. We carefully handpick and select only the best ingredients for our products, ensuring that all components are sourced in the United States. Our headquarters in Irvine, CA is where all the magic happens. Creating, designing, filling, packaging, shipping and customer service all happens here. This way we can provide you with excellent service and guarantee the highest quality American made product.